Facebook Advertising Problems

  • Require creativity

    To attract Facebook users
  • Target audience is too broad

    Some campaigns might not reach result-driven target audience, resulting in cost waste
  • Time and resource waste

    Manually running ads is time-consuming and less effective

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Facebook Advertising Steps

SET UP
Ad: Creatives
  • Create as many ads as possible to evaluate which is the best ad
  • Various ads allow to identify the best creatives at one point of time
  • Ad performance is evaluated by cost per result
Create thousands of ads within a few minutes
  • Various ads x various target audiences = ad variation matrix
Ad set: Targeting
  • Find the best target audience by A/B testing
  • Split Ad Set by age Ad Set 1: From A to B Ad Set 2: From C to D
  • Split Ad Set by location Ad Set 1: Everyone in A Ad Set 2: Everyone in B. Split Ad Set by other criteria
Optimize
Optimize
  • Increase budget of high performance ad sets with low cost and high conversion rate
  • Pause or stop low performance ad sets
Set rules to manage ad performance
  • Automatically increase the budget for high perfomance ads
  • Pause or stop the low performance ones
Analyze
Analyze
  • After previous steps have done, marketers find out which is the best ads matching with the best target audience to perform with the best cost then they can re-use in the next campaigns.
Find out the right ROI
  • Using AdCoffee allows marketers to reduce the cost of managing ads to spend more on delivering and bidding

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Using artificial intelligence for boosting your ads

  • Creativity suggestion: which content is the best

  • Predict the trend (increase or decrease) of the cost for ads

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