2 MARKETERS + ADCOFFEE = 10 MARKETERS
Marketers save operation cost and invest more in bidding real ads. Boost your marketing performance up to 80%.
Problems when advertise on Facebook
Require creativityCan be difficult in catching people
Target too broad audienceSome campaigns might not reach target audience, resulting in money waste
Time and resource wasteManually running ads is time-consuming and less effective
Steps to do Facebook ads
- Create as many ads as possible to evaluate which is the best ads at this time based on the price
- Different ads allow to identify the best creatives and banners at one point of time
- The best is evaluated by the price.
- Many ads x many targeting = a thousand samples of ads/targeting
- Find the best target audience A/B testing Create many adsets in a campaign:
- Split Ad Set by ages Ad Set 1: From A to B Ad Set 2: From C to D
- Split Ad Set by locations Ad Set 1: Everyone in A Ad Set 2: Everyone in B. Split Ad Set by other criteria
- High performanced Adset (low price, high conversion rate): increase budget
- Low performanced Adset: pause or stop
- Automatically increase the budget for high perfomanced ads
- Pause or stop the low ones
- After previous steps done, marketers findout which is the best ads matching with the best target audience to perform with the best price then they can re-use in the next campaigns.
- Using AdCoffee allows marketers to reduce the cost of managing ads to spend more on running and bidding.
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